Google Analytics is a website visitor statistics monitoring service from Google.
The information is presented in, easy to use, graph and chart layouts that make deciphering the information easy.
Once you have created an account with Google Analytics you are supplied with a tracking code which can be installed on any page of your website.
Once that's installed, you simply sign in to Google Analytics to view your visitor statistics and, best of all, it's a totally free service!
You can use Google Analytics to view:
|Google Analytics installation
(requires a Google Analytics account)
|Google Analytics analysis||£10.00
One of the most common uses of visitor statistical analysis is to monitor the effectiveness of online or offline marketing/ad campaigns.
Google Analytics can show you what page, on a specific website, your visitor was on prior to arriving at your website.
You can also create specific 'landing' pages within your website so that you can directly monitor specific marketing campaigns.
Google Analytics can show you where your website visitors approximate location is, allowing you to directly target specific cities, regions or countries.
Google Analytics can show you what keywords/phrases your website visitors use to find your business on the search engines.
This will show you how effective your keyword/phrase optimisation is and allows you to make informed decisions about the future use of keywords/phrases.
Google Analytics also lets you create, save and edit custom reports that present the information you want to see organised in the way you want to see it.
You can drag-and-drop the sections of statistics that you wish to include in your report and then email the report to yourself or other members of staff or export your data into, for example, Microsoft Excel.
'Bounce rate' is simply the term given to the percentage of visitors who only visit one page on your website and then proceed no further.
A high bounce rate could indicate that the content of a particular page isn't relevant to your site visitors or, quite simply, that the content isn't engaging your site visitors.