What is Google Analytics?

Google Analytics is a website visitor statistics monitoring service from Google.

The information is presented in, easy to use, graph and chart layouts that make deciphering the information easy.

Once you have created an account with Google Analytics you are supplied with a tracking code which can be installed on any page of your website.

Once that's installed, you simply sign in to Google Analytics to view your visitor statistics and, best of all, it's a totally free service!

Screenshot of the Google Analytics Dashboard
Google Analytics 'Dashboard'

You can use Google Analytics to view:

  • what page someone was on before they arrived at your website.
  • what keywords/phrases were used to find your website on the search engines.
  • what pages are most/least popular .
  • how long was spent on each page.
  • where, in the world, your visitors are from.
Statistics Services
Price
Google Analytics installation
(requires a Google Analytics account)
£35.00
(per domain)
Google Analytics analysis £10.00
(per page)
Landing Pages £50.00
(per page)
Search Engine Optimisation

How can I put my statistics to use?

One of the most common uses of visitor statistical analysis is to monitor the effectiveness of online or offline marketing/ad campaigns.

Screenshot of the Google Analytics referrers report
Find out what website your visitors were
viewing prior to visiting your website

Google Analytics can show you what page, on a specific website, your visitor was on prior to arriving at your website.

You can also create specific 'landing' pages within your website so that you can directly monitor specific marketing campaigns.

Where in the world?

Google Analytics can show you where your website visitors approximate location is, allowing you to directly target specific cities, regions or countries.

Screenshot of the Google Analytics Map Overlay
Find out where, in the world, your
visitors are coming from

Keyword analysis

Google Analytics can show you what keywords/phrases your website visitors use to find your business on the search engines.

Screenshot of the Google Analytics Keywords Report
Find out what keywords/phrases were used
to find your business on the search engines

This will show you how effective your keyword/phrase optimisation is and allows you to make informed decisions about the future use of keywords/phrases.

Customised statistics reports

Google Analytics also lets you create, save and edit custom reports that present the information you want to see organised in the way you want to see it.

You can drag-and-drop the sections of statistics that you wish to include in your report and then email the report to yourself or other members of staff or export your data into, for example, Microsoft Excel.

What is 'Bounce Rate'?

'Bounce rate' is simply the term given to the percentage of visitors who only visit one page on your website and then proceed no further.

A high bounce rate could indicate that the content of a particular page isn't relevant to your site visitors or, quite simply, that the content isn't engaging your site visitors.