What will you say?

Nobody knows your business, products and/or services better than you so the initial text, describing your business, products and/or services, has to come from you.

We recommend that you sketch out a rough, family tree style, structure for your web pages and then work on the text, photographs and functionality you'd like to feature on each of those individual pages.

Here's an example of a standard stucture for a website:

  • Home
  • About
  • Product
    • Product 1 Detail
    • Product 2 Detail
    • etc
  • Services
    • Service 1 Detail
    • Service 2 Detail
    • etc
  • Location
  • Contact
  • Links
  • Terms & Conditions

Use of keywords and phrases

Consider the following opening line on the home page of a website...

"Welcome to Dunroamin'. Janet and John would like to welcome you to their delightful home in the peaceful and picturesque Scottish countryside..."

The only thing that you could deduce, from that sentence, would be that the business was located in Scotland.

Now consider the following opening line...

"Bed and breakfast accommodation in Dumfries, the Dunroamin' Guest House is a 4 star Scottish Tourist Board recommended guest house in Scotland."

You've described what the business is, where it is, what it's called and, as a bonus, it's affiliation with a well known brand (Scottish Tourist Board).

We can help optimise your text to ensure that it successfully delivers your marketing message whilst containing the keywords and phrases necessary to capture as many search engine enquiries as possible.

Search engine analysis

Did you know that you can use your website visitor statistics to analyse the keywords and phrases that people type into a search engine to find your business, products and/or services?

With this information you can then edit the text on your pages to capture either more of the same type of enquiry or to target a very specific enquiry.

Outsource your copywriting

If you do not have the time to commit to producing the required amount, or quality, of text for your website then why not consider outsourcing your copywriting to a professional writer?

We recommend the following local copywriters: